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IT’S THE LAW (09/20/2022)

Indonesia is set to pass its Personal Data Protection Bill (PDP) this week. The law, which gives companies two years to comply, will require data operators to obtain consent from individuals for collecting personal data or medical history. The strict penalty for noncompliance is up to 5 years in jail and a maximum fine of 5 billion rupiah (US $337,000). The law stipulates that personal information collected must be for a specific purpose only and that data must be erased once the purpose has been met.

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South Korea’s biggest fine to date ($71.8M) goes to…Google and Meta!

September 20, 2022

South Korea found Google & Meta violating its privacy law, so now slapped them with fines: 69.2 billion KRW (~$50 million – Google) and 30.8 billion KRW (~$22 million – Meta). The companies had not obtained consent before collecting data from site users, then enabled targeting with customized ads. At Google, users were not clearly informed of use plans and a default forced them to “agree.” At Meta, details about data use plans were not provided, nor was consent obtained before using behavioral and personal information.

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FTC not amused by sleight-of-hand ads and issues “dark patterns” report to expose methods

September 20, 2022

Ad trickery using psychological games, misleading claims, hidden disclosures or other bait and switch tactics are not new to sales, but the move to online has presented new opportunities to lure and ensnare prospective buyers. A new US Federal Trade Commission (FTC) report displays examples of what’s called “dark patterns,” deceptive design practices used to dupe customers. The report is part of a larger effort by the FTC to identify and stop unfair business practices. This shortly after the FTC issued a policy statement warning companies against illegally tricking or... Read More >

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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