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IT’S THE LAW (09/20/2022)

Indonesia is set to pass its Personal Data Protection Bill (PDP) this week. The law, which gives companies two years to comply, will require data operators to obtain consent from individuals for collecting personal data or medical history. The strict penalty for noncompliance is up to 5 years in jail and a maximum fine of 5 billion rupiah (US $337,000). The law stipulates that personal information collected must be for a specific purpose only and that data must be erased once the purpose has been met.

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South Korea’s biggest fine to date ($71.8M) goes to…Google and Meta!

September 20, 2022

South Korea found Google & Meta violating its privacy law, so now slapped them with fines: 69.2 billion KRW (~$50 million – Google) and 30.8 billion KRW (~$22 million – Meta). The companies had not obtained consent before collecting data from site users, then enabled targeting with customized ads. At Google, users were not clearly informed of use plans and a default forced them to “agree.” At Meta, details about data use plans were not provided, nor was consent obtained before using behavioral and personal information.

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FTC not amused by sleight-of-hand ads and issues “dark patterns” report to expose methods

September 20, 2022
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64% of Advertisers Say Apple ATT Hurt Campaign Results

February 2, 2023

You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates.  Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors.  Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.

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