Strict cross-border data transfer rules revealed for Quebec’s Bill 64 privacy law include hefty fines for business non-compliance and may serve as model across Canada. Changes begin in 2022 with most in effect by 2023. The bill also grants consumers private right-of-action, mandates breach notification, and requires companies to conduct privacy impact assessments.
In a case that could impact the business models of major tech companies, Google has been ordered to pay a €2.4 billion fine for using algorithms to favor its own comparison-shopping services over competitors in a breach of antitrust law. The case by the European Commission was ruled valid by the EU’s General Court but can still be appealed to the EU’s highest court.
The US Federal Trade Commission (FTC) has published changes to the Gramm-Leach Bliley Act, which protects consumer financial privacy at financial institutions and at companies handling financial activities. Key changes under the revised Safeguards Rule include: expanded definition of types of companies subject to GLBA more specific, detailed requirements for compliance oversight obligation to appoint a security officer to oversee and implement a security program
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.