Kepler Uses Natural Language Processing for 30% Improvement in Paid Search Results

Here’s another data point in AI’s favor: digital services agency Kepler found its natural language processing engine improved paid search efficiency by more than 30% over manual methods, while cutting human labor by 90%. Impressively, the system manages search in ten languages including Mandarin. Components of Kepler’s platform support paid search, Facebook, Instagram, display, video, email, call center, sales team CRM, and e-commerce.