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Knowledge Workers Lose 30% of Time Looking for Data: Forrester Study

The tech world will see a continued shift towards self-service by business users, both in data access and application development.  It’s a rare convergence of interest between business users, who want more control over their fate, and IT staff, who want to focus on other things.  This Forrester report for Airtable highlights the problems, finding that large organizations use an average of 367 software apps and systems, and knowledge workers spend 30% of their time looking for data.

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Meta agrees to $725M to settle Cambridge Analytica suit

January 3, 2023

In one of the highest privacy suit settlements anywhere, Meta has agreed to settle the famed Cambridge Analytica suit which in 2018 revealed Facebook was allowing third parties to access user data – and the Cambridge Analytica consulting firm had helped itself to up to 87 million user records. Now, Meta, in agreeing to $725 million to settle the class action, will have the dubious honor of being #1 for a US privacy payout – and one of the top (see below) globally for GDPR.

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Martech Spending Grows as Percentage of Marketing Budget: CMO Survey

April 26, 2024

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.

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