Somewhere in the same neighborhood, grocery giant Kroger and publishing powerhouse Meredith have hatched an alliance to apply Kroger shopping data to Meredith ad audiences. Brand advertisers will be able to buy shoppable ads on Meredith properties that push items directly into Kroger online shopping carts. Or maybe they push items into real-world shopping carts, which would be an even better trick.
The UK faces potential data flow issues following the end of the Privacy Shield agreement between the EU and US. A no-Brexit deal could require more scrutiny.
CreatorIQ is another influencer marketing platform, combining influencer discover with workflows, brand safety, and measurement. They recently raised a $24 million Series C, bringing total funding to $41 million.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.