Kroger and Meredith Combine to Improve Grocery Ad Targeting

Somewhere in the same neighborhood, grocery giant Kroger and publishing powerhouse Meredith have hatched an alliance to apply Kroger shopping data to Meredith ad audiences. Brand advertisers will be able to buy shoppable ads on Meredith properties that push items directly into Kroger online shopping carts. Or maybe they push items into real-world shopping carts, which would be an even better trick.