News

Lack of Trust Stalls Sharing Economy: Maru/Matchbox Study

Pretty much every presentation on marketing technology now starts with rising customer expectations for personalization. Fair enough, but what else is on their minds? Maru/Matchbox, whose business is customer marketing insights, finds that trust is eroding in pretty much everything (yeah, we knew that) and one result is stalled growth in the sharing economy (that one is news to me). Back in unsurprising territory: Millennials participate much more in the sharing economy than their elders.

More News

Next Article

Datorama Genius Offers AI-Generated Insights

May 23, 2017

Let’s try some actual industry news today. (So crazy, it just might work). Customer Data Platform vendor Datorama has released “Genius”, an artificial intelligence-powered feature that continuously monitors data the system collects and provides marketers with actionable insights such as which audience segments are responding above average. The system watches how marketers respond so it can learn which insights they find most useful and offer similar ones in the future.

CDPI Newsletter
Featured Article

Google Again Delays Third-Party Cookie Deprecation

April 25, 2024

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.

CDPI Newsletter