Blue badges are the new black: LinkedIn has joined the verification party with a so-far free and voluntary program that offers several ways for members to prove their identity and employer. With programs like this and growing demands for social media to verify young users’ ages and identities, get ready to master the intricacies of identify verification. And start wondering what happens to people who can’t or don’t want to participate.
Have you been wondering when Amazon Web Services would join Google Cloud and Microsoft Azure in offering generative AI tools? Wonder no more: they announced a collection of services last week that will let developers build AI chatbots and other tools using pretrained models from Anthropic, AI21, Stability AI, and Amazon’s very own Titan family.
Here’s the latest twist in the media measurement saga: Nielsen’s flagship National TV Audience Measurement service has been re-accredited by the Media Ratings Council. The service was de-accredited in September 2021, in a move that seemed inconceivable until it happened.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.