LinkedIn will prepopulate advertising forms with data from user profiles, according to this report. The change is positioned as a way to increase response to mobile ads, where data entry by viewers is challenging (unless they’re under 25, which case they type faster on a phone than a keyboard). In reality, it should provide more accurate information and higher conversion rates. Good way to leverage your data, LinkedIn.
It’s Friday and I’m sure you have uplifting activities planned for the weekend: hiking in the Great Outdoors, visiting a science museum, building homes for the homeless, that sort of thing. What, your actual plan is to binge watch Westworld? For better or worse, you’re not alone: 70% of Americans do that at least once a month, according to this unusually interesting infographic on the trends in TV advertising. Lots of fun facts for marketing data geeks. From direct response agency Koeppel Direct.
But wait, there’s more. Site search vendor Celebros now also offers individual-level Web site personalization, based on its semantic site search predictions. As the company says, it’s “the obvious next step after natural language site search”. Natural language processing is definitely a type of artificial intelligence, although Celebros doesn’t use the term. Apparently they didn’t get the memo. Ay-yi-yi indeed. (Fun fact: I couldn’t find a search function on Celebros’ own Web site.)
It’s all surveys today, Dear Reader. Marigold reports that consumers are eager for personalized content, with 79% saying they’re likely to engage with a personalized email tailored to their interests. Sadly, 33% feel their needs are unmet by current brand messages. Discounts and coupons (95%) top the list of what they want in exchange for personal data, followed closely by loyalty rewards at 94%. Content is last at 61%.