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LinkedIn Will Pre-Populate Ad Forms With User Profiles

LinkedIn will prepopulate advertising forms with data from user profiles, according to this report. The change is positioned as a way to increase response to mobile ads, where data entry by viewers is challenging (unless they’re under 25, which case they type faster on a phone than a keyboard). In reality, it should provide more accurate information and higher conversion rates. Good way to leverage your data, LinkedIn.

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70% of Americans Regularly Binge Watch TV Shows: Infographic from @KoeppelDirect

April 7, 2017

It’s Friday and I’m sure you have uplifting activities planned for the weekend: hiking in the Great Outdoors, visiting a science museum, building homes for the homeless, that sort of thing. What, your actual plan is to binge watch Westworld? For better or worse, you’re not alone: 70% of Americans do that at least once a month, according to this unusually interesting infographic on the trends in TV advertising. Lots of fun facts for marketing data geeks. From direct response agency Koeppel Direct.

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Celebros Expands Beyond Site Search to Predictive Personalization

April 5, 2017

But wait, there’s more. Site search vendor Celebros now also offers individual-level Web site personalization, based on its semantic site search predictions. As the company says, it’s “the obvious next step after natural language site search”. Natural language processing is definitely a type of artificial intelligence, although Celebros doesn’t use the term. Apparently they didn’t get the memo. Ay-yi-yi indeed. (Fun fact: I couldn’t find a search function on Celebros’ own Web site.)

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Independent Grocer Is First to Deploy Amazon Just Walk Out Technology

December 7, 2022

Here’s a retail story that doesn’t involve a media network – but don’t worry, it does feature Amazon, AI, and Kansas City.  Independent retailer Community Groceries will be the first non-Amazon company to deploy the Amazon One entry gate and Amazon’s Just Walk Out checkout technology.  Amazon One grants entry after reading your palm or credit card, while Just Walk Out tracks what customers put in their cart and charges for it.  O brave new world.

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