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Looker Raises $103 Million for Its Data Analysis Platform

We’ll cover funding news today because there’s not much else and everybody likes money, right? Biggest first: data analysis platform Looker raised a $103 million Series E, bringing its total to $280.5 million since 2013. You do have to wonder why a flat $100 million wasn’t enough.

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Amazon Continues Shift Towards Paid Product Placement

December 6, 2018

Facebook, Google, and other “walled gardens” sell advertising based on their own data without sharing it. Amazon is joining the club, switching from a search-driven marketplace to one where brands must pay to be seen. Amazon ad specialist Quartile found the change is happening quickly: the share of Thanksgiving-weekend sales driven by ads grew 54% this year over 2017, reaching 25.1% of the total. Amazon is already the third largest digital ad publisher.

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Most Marketers Say They’re Using the Metaverse and It’s Great: Qualtrics Report

July 5, 2022

Will the metaverse rescue marketers from the loss of third-party cookies and device tracking?  Perhaps you scoff the metaverse doesn’t actually exist.  That didn’t prevent 74% of marketers telling Qualtrics they were already advertising in it and 59% of that group saying it’s their most successful channel.  Pioneering?  Optimistic? Delusional?  Take your pick.

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