A new report from Adjust, an app marketing and analytics company, shows that mobile ad spend offers some bright spots in the marketing ecosystem. In 2022 ad spend was up 14% – and Apple ATT opt-in rates averaged 29% in the first quarter of this year, which is up 4% YoY. The report emphasizes that companies benefit when they prioritize customer needs and preferences – including for data privacy.
Taiwan’s legislature approved plans for a national data protection agency. The agency, which needs to be set up by August 2024, will ensure adherence to Taiwan’s Personal Data Protection Act (PDPA) and require organizations to protect data from theft, damage or disclosure, or face fines up to NT$2 million (US $65,261).
Parents are concerned that “My AI,” a chatbot tied in to ChatGPT, has gone too far in engaging with kids. Designed to feel more human in interactions, some teens that have used “My AI” said they use it for companionship and to get advice. In other examples, “My AI” was found to behave coyly when queried about what it “knew” about a user’s location, and it advised some others to hide information from parents. “My AI” is free to Snapchat users, but payment of the $3.99/month subscription fee is required... Read More >
CDP mParticle is being acquired by ecommerce platform Rokt for a price of $300 million. It’s the third acquisition of a leading independent CDP in a little over one month, following Uniphore’s purchase of ActionIQ and Contentstack’s purchase of Lytics. All three buyers offer some type of customer-facing technology; apparently they’ve decided that adding real-time profiles from CDP will give them a competitive edge. (See this blog post for more analysis.)