Luminoso uses AI to convert unstructured text data such as surveys and product reviews into business insights. They don’t have a funding announcement today but did just release Daylight Express, a low-cost, quick-deployment system that draws on the company’s past experience to deploy new clients without extensive custom training of the AI.
Lots of news to choose from today, Dear Reader. The three bits I think you’ll find most interesting start with new analytics features in Salesforce Datorama, which I consider a CDP but they position as a tool for marketing analytics. The features are a Harmonization center for data preparation and Data Canvas for improved visualizations.
It’s not exactly privacy but our third item is a strategic alliance on brand safety between Nielsen and OpenSlate. OpenSlate scores more than 600 million ad-supported videos for content, quality and brand suitability. It’s another example of Internet safety issues becoming mainstream concerns that attract mainstream solutions.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.