Main Goal of Social Commerce is Revenue: Emplify Study

It’s tough to top this Tricentis report that software testing slows down delivery but improves quality. But never underestimate the pros at Forrester Consulting: when Emplify hired them to research social commerce, they discovered its main goal is to generate revenue. Not only that, but social commerce is growing quickly. My hat is off.

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Marketers are Overworked and Use Lots of Apps: Airtable Report

November 3, 2021

Hi, it’s Jamie, Senior Intern at the CDP Institute Department of the Obvious. The Boss said his arm was too sore to write today, which seems weird but lets me share this Airtable study which found that most marketers are overworked, half spend at least 30% of their time on manual tasks, and 60% of teams use more than twenty tools on a regular basis. Incidentally, Kintone disagrees: they say the average office worker actually uses 35 apps and switches among them at least 1,100 times each day.

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Digital Transformation Projects Run Late and Your Boss Has No Clue: Cyara Survey

November 3, 2021

Let’s finish with this Cyara survey, which found that most digital transformation initiatives run behind schedule, many have no clear owner and most senior managers overstate success.  To quote directly, “90% of business owners and 75% of managing directors vs. 38% of department heads and 35% at the manager level [are] describing their digital transformation initiatives as ‘very successful.’”  Want more?  They say it’s a bad idea to run the project without involving the IT department.

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Customer Data Platform Industry Adds New Vendors: CDP Institute Report

July 12, 2024

Software vendors continued to add Customer Data Platform (CDP) capabilities to existing systems in the first half of 2024, according to the CDP Institute’s latest Industry Update report.  Nearly all of the dozen companies appearing in the report for the first time started as marketing or messaging applications and added CDP capabilities after they were built.  These firms accounted for most of the industry growth during the report period.

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