One of the more reliable quirks of survey research is whoever answers the questions always thinks they’re in charge. Sure enough, this Pantheon survey found 84% of marketers and 87% of IT leaders said they’re the decision-makers for the company web site. The two groups had different priorities but did agree on finger pointing: both said poor collaboration and lack of agility hinder digital marketing efforts.
Customer research vendor DISQO has launched a new product to measure the incremental impact of cross-platform ad campaigns on customer behavior. The data is collected from consumers who install apps that report which ads they see, what sites they visit, what ecommerce purchases they make, and what else the do on their desktop, mobile and connected TV devices. Thus, no need for cookies or device IDs.
Ecommerce platform Shopify has set a strategic alliance with retail messaging platform and might-be-a-CDP Klaviyo. The deal reportedly includes a $100 million investment in Klaviyo by Shopify. Both parties will still work with other partners, but they clearly see benefits in forging a tighter integration.
Enterprise AI vendor Uniphore has acquired CDP ActionIQ and cloud data engineering system Infoworks. The combination of products will create a Zero Data AI Cloud that simplifies AI deployments by enabling companies to access data for AI projects without moving it from existing systems. Prices were not announced.