Shopify Invests $100 Million in Strategic Partnership with Klaviyo

Ecommerce platform Shopify has set a strategic alliance with retail messaging platform and might-be-a-CDP Klaviyo. The deal reportedly includes a $100 million investment in Klaviyo by Shopify. Both parties will still work with other partners, but they clearly see benefits in forging a tighter integration.

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Marketing and IT Leaders Disagree on Web Site Management: Pantheon Survey

August 5, 2022

One of the more reliable quirks of survey research is whoever answers the questions always thinks they’re in charge.  Sure enough, this Pantheon survey found 84% of marketers and 87% of IT leaders said they’re the decision-makers for the company web site.  The two groups had different priorities but did agree on finger pointing: both said poor collaboration and lack of agility hinder digital marketing efforts.

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Salesforce Buys for Automated Customer Service

September 22, 2023

Salesforce is buying, which builds low-code, AI-powered e-commerce customer service agents.  You might have thought Salesforce could already do that, but presumably Airkit does it better.  It doesn’t hurt that the company founders sold a previous business to Salesforce, the company was partly funded by Salesforce Ventures, and the product is already listed on AppExchange.  Price was not announced.

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