Ecommerce platform Shopify has set a strategic alliance with retail messaging platform and might-be-a-CDP Klaviyo. The deal reportedly includes a $100 million investment in Klaviyo by Shopify. Both parties will still work with other partners, but they clearly see benefits in forging a tighter integration.
One of the more reliable quirks of survey research is whoever answers the questions always thinks they’re in charge. Sure enough, this Pantheon survey found 84% of marketers and 87% of IT leaders said they’re the decision-makers for the company web site. The two groups had different priorities but did agree on finger pointing: both said poor collaboration and lack of agility hinder digital marketing efforts.
CDP Omeda also has a new investor: private equity firm Sverica Capital made an undisclosed investment which, I’m told privately, includes majority ownership. Current leadership retains a large share and will still run the company. We’re seeing more private investments as venture funding and public markets become more cautious.
Databricks is highlighting its interest in marketers through out-of-the-box integrations with partners including Adobe, Braze, Salesforce, MessageGears, and Tealium. All will be able to run campaigns using information in the Databricks data intelligence platform without data syncing or copying.