Shopify Invests $100 Million in Strategic Partnership with Klaviyo

Ecommerce platform Shopify has set a strategic alliance with retail messaging platform and might-be-a-CDP Klaviyo. The deal reportedly includes a $100 million investment in Klaviyo by Shopify. Both parties will still work with other partners, but they clearly see benefits in forging a tighter integration.

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Marketing and IT Leaders Disagree on Web Site Management: Pantheon Survey

August 5, 2022

One of the more reliable quirks of survey research is whoever answers the questions always thinks they’re in charge.  Sure enough, this Pantheon survey found 84% of marketers and 87% of IT leaders said they’re the decision-makers for the company web site.  The two groups had different priorities but did agree on finger pointing: both said poor collaboration and lack of agility hinder digital marketing efforts.

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Marketers to Focus on Platforms Not Ad Channels in 2023: IAB Survey

November 29, 2022

This IAB study finds that connected TV and paid search are expected to be the fastest-growing ad channels next year, while linear TV and other traditional media continue to shrink.  More intriguing: marketers are focusing more investment on foundational tools like measurement and first party data, and less on specific ad channels.  Download for deep dives into retail media networks and the metaverse.

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