Speaking of stand-alone systems, personalization vendor Dynamic Yield was bought by McDonalds for a hearty $300 million-plus. McDonalds will use Dynamic Yield to tailor drive-through menus to local conditions such as weather and traffic. Dynamic Yield will operate independently and continue to sell its product to other clients.
I know you’d love more information about Adobe’s CDP-like Open Database Initiative, Dear Reader, but their press release has too little new information to justify a newsletter item. So I’ll give you some news about real CDP vendors instead, starting with a report that Leadspace has added the ability to target digital ads based on its lead scores and collected data.
Contentstack is a cross-channel content management system, not a CDP. But it does rely on unified customer data for personalization. In fact, it just launched prebuilt integrations for major AI platforms including Amazon, Google, IBM and Salesforce that draw on that data. It’s an interesting illustration of how much easier integration has become in recent years – which in turn shows the reduced grip that unified product suites like Salesforce have on their clients.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.