Mediaocean Adds Dynamic Social Media Ad Personalization

Ad buying platform Mediaocean has added dynamic ad personalization for Facebook and Twitter campaigns. The new capability is based on Flashtalking, which the company purchased last year. Other newly-integrated features from Flashtalking and 4C, which Mediaocean bought in 2020, include social media creative production and campaign management, reporting, and optimization.

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Adobe Expands Mobile Personalization Using Real-Time Profiles

February 10, 2022

Adobe announced a bundle of new mobile personalization capabilities in its Journey Optimizer orchestration application, including several powered by real-time-updated profiles in the Adobe CDP.  New options include location-aware triggers such as messages sent when a customer enters a store, personalized text messages within a campaign, and in-app messages based on customer profiles, location, and app usage history.

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IDG Extends Its B2B Data and Martech with Selling Simplified Acquisition

February 10, 2022

IDG Communications has continued its push into martech with the purchase of Selling Simplified, a “marketing as a service” platform that tracks intent signals across 160 million B2B records to identify high-value contacts for sales outreach and lead nurture campaigns.  IDG bought ABM platform Triblio in 2020 and B2B data companies LeadSift and KickFire in 2021.  The LeadSift and KickFire deals came after IDG itself was purchased by private equity investors Blackstone.

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