I swear I was going to give the ‘retail media’ meme a rest, Dear Reader. But then our friends at Lowes tossed their cap into the ring with an announcement of One Roof Media Network. Which also gives me an opportunity to sneak in this notice that food delivery service DoorDash is offering its own ad program. They’re everywhere, I tell you.

Enough trend-spotting; after all, it’s Friday.  Here’s some weekend fun: take this free data maturity benchmark assessment from MMA Global.  Wheee!

Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation.  The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.