Now that CDP Institute has a weekly privacy newsletter, I feel less need to publish privacy horror stories. But this Intertrust report is still worth mentioning: 85% of COVID-19 tracking apps leak private data and 71% of all healthcare apps have at least one serious vulnerability. It’s not exactly surprising, but still shouldn’t be accepted without a fuss.
The news gods are in a generous mood today, Dear Reader. First we have SAP purchasing multi-channel customer interaction platform (and CDP) Emarsys. The main goal seems to be better B2C personalization, but SAP has been nosing around the CDP market for some time, so this could help in that area too.
Social Native applies advanced analytics to match brands with social media content creators. They just bought Olapic, which helps brands source user-generated visual content. The combined firm will apply Social Native’s analytics to Olapic’s content collection. Makes sense.
Procrastinators of the world can throw a party whenever they get around to it: Google has once more pushed back complete third-party cookie deprecation. The new target is “early next year.” Reasons for the delay include concerns expressed by U.K. data regulator Information Commissioner’s Office, an ongoing inquiry by the U.K. Competition and Markets Authority, and widespread discontent in the advertising ecosystem.