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Most Marketers Still Depend on IT for Data Access: Lytics Survey

Marketers are much less satisfied with their IT relationships than their IT partners think: nearly 30% call the relationship strained or abysmal, compared to 10% of IT leaders.  This according to a Lytics survey which also found that 75% of marketers rely on IT for data access and 81% expect IT to be even more involved in day-t0-day marketing activities over the next five years.  Marketers would like more control if they could get it: 44% plan to hire a software engineer of their own in the next year and 68% expect to use CDPs more in the next five years.

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CCPA employee & B2B data-sharing exemption about to end

September 13, 2022

The California Consumer Privacy Act (CCPA) had allowed B2B enterprise-level firms a grace period during which much data shared by employees and data distributed between b-to-b contacts was exempt from the type of privacy requirements mandatory with consumer data. But that exemption will end on January 1, 2023 at which point vendors, partners and employees will have the right to access and request to delete information collected from relationships with b-to-b businesses they work with.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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