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Most Marketing Ops Teams Are Centralized: Perkuto Study

Have you been debating whether marketing operations should be centralized or decentralized?  Neither have we, but it’s still interesting to learn that 59% of Marketo users told Perkuo their marops were centralized, 30% hybrid, and 5% decentralized.  More here on most- and least-used capabilities and most common weaknesses.  Is “marops” a thing?  “Markops” would be cooler, since it sounds like “marketing cops”.

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Consumers Favor Simplicity Over Personalization: West Monroe Report

August 15, 2022

There’s an entire genre of survey reports that compare how businesses and consumers see the same things.  This one from West Monroe finds a typical disconnect, concluding that consumers care more about simplicity and less about personalization, recommendations, and new products than companies think they do.  Privacy and security are the most common new digital investment (41%), edging out customer experience enhancement and customer data, both at 37%.

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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