Nearly All Retail Journeys Combine Online and In-Store Events: iVend Retail Study
Nearly all retailers need a cross channel system because nearly all shoppers cross channels while buying. This study from retail management tech vendor iVend Retail found that 91% of shoppers research online before buying in a physical store and 84% browse a physical store before buying online. Just over 60% use their smartphones while they’re in the store itself. Other interesting info here too.