Neura Assigns “True Personas” Based on Location Tracking

Peering into the future, users choices about which sites to visit will be replaced by AI systems that decide for us. AI vendor Neura offers a glimpse of that world by tracking location with mobile and Internet of Things devices and letting marketers subscribe to “moments” such as “arrived at office”. Anonymized, of course. They’ve just added “True Personas” which uses location history to assign people to categories like “avid runner”, “hard worker” or “late sleeper”. Sign me up! Or maybe they already did.

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PayPal Buys Jetlore Recommendation Engine

May 31, 2018

Finally, PayPal has purchased e-commerce recommendation engine Jetlore for an undisclosed sum. Jetlore analyzes product descriptions, individual behavior histories, and context to make very precise recommendations. It joins PayPal’s Marketing Solutions group, which has tools to help merchants analyze their customers and offer customized purchase incentives. Didn’t know they did that, did you? Jetlore had raised $10.6 million.

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Google Shared Bidstream Data with Sanctioned Russian Companies

July 7, 2022

Speaking of BigTech Behaving Badly, we have this ProPublica report that Google was sending sensitive user data with a Russian adtech firm until just last month, when ProPublica asked them about it.  Mobile phone IDs, IP addresses, location information, and activity details from websites including ESPN and Reuters were part of bidstream information shared with RuTarget, which is owned by Russian bank Sberbank.  U.S. Treasury sanctions have banned transactions with Sberbank since February.

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