Also speaking of trust, our friends at Facebook have announced plans to inject advertisements into virtual reality experiences on their Oculus mobile app.  What’s entertaining, and a bit pitiful, is that most of the announcement is devoted to explanations of how Facebook will absolutely, sincerely, and completely respect users’ privacy.  Raise your hand if you’re convinced.  (I saw that.)

Adtech vendor Yieldmo has introduced a cookieless ad exchange, which classifies inventory based on a wide range of contextual signals including situation, topic, environment, and customer behavior.  Think of it as contextual targeting on steroids.  The good news according to Yieldmo is their approach lets publishers sell non-addressable inventory that would otherwise be undervalued.

A U.S. district court judge has ruled that Google acted to create illegal monopolies in online advertising technology in a way that blocked competition and allowed higher ad prices to be charged. Google will appeal; meantime, the government will decide what to ask the court to do to remedy the monopoly. Google also faces a new U.K. antitrust lawsuit over its dominance of search.