CDP Omeda also has a new investor: private equity firm Sverica Capital made an undisclosed investment which, I’m told privately, includes majority ownership. Current leadership retains a large share and will still run the company. We’re seeing more private investments as venture funding and public markets become more cautious.
Ecommerce platform Shopify has set a strategic alliance with retail messaging platform and might-be-a-CDP Klaviyo. The deal reportedly includes a $100 million investment in Klaviyo by Shopify. Both parties will still work with other partners, but they clearly see benefits in forging a tighter integration.
Facebook is shutting down its Live Shopping feature, the company announced in a terse blog post, although it remains an option on Instagram for now. Live shopping news has been mixed recently: YouTube just supported it with a Shopify integration, and a report that TikTok is pulling back is contradicted by later stories that the program is going great.
CDP Twilio Segment has added an Amazon Redshift connector (in public beta) to Linked Audiences. This enables Segment queries to integrate data residing in Redshift without importing it. Similar connectors are already available for Snowflake and Databricks.