Openprise Survey: 47% of B2B Marketers Use Only Manual Updates to Clean Data

Let’s stick with a customer data theme here. A survey from B2B data management vendor Openprise provides hard-to-come-by data on market share among data providers (Zoominfo, InfoUSA and head the list).  It also shows that 47% of B2B marketers only use manual updates to clean their data.  Sad.  Missing contacts at target companies and missing field values are the biggest complaints about purchased data. Lots of other interesting info.