Yesterday’s little experiment with multiple items in one entry seemed to work so I’ll try another.

If you’re thinking it’s easier to buy one suite than to integrate separate tools, consider this: Deloitte Digital just announced DigitalMix, a “series of pre-defined and pre-integrated solutions that mix together leading cloud and on-premise platforms in the digital domain”.

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.