Organization, Not Tech, Is Biggest Obstacle to Unified CX: Ascend2

One of our mantras at CDP Institute is that organization, not technology, is the biggest barrier to CDP success.  It turns out that same rule applies to CX: this Ascend2 report for Sharpspring says that misaligned goals were the most-often cited reason for disjointed CX (41%), while siloed data was near the bottom of the list at 18%.  On the other hand, organizations with well-integrated systems were much more likely to deliver a good CX than companies with little integration.