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Less impressive is news that a data breach at T-Mobile has exposed personal data on 2.3 million customers, including names, Zip codes, phone numbers, email addresses, and account numbers. You’ll recall that T-Mobile generated positive news recently by promising that customer services calls would be answered by real people. Sic transit gloria mundi, amirite?

Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.