CDP Institute

Digital marketing platform Klaviyo has unveiled a new integration with TikTok syncing Klaviyo’s segment data with TikTok Audiences. This is aimed at delivering more personalized ads to existing customers and identifying new customers through smarter lookalike audiences. The syncing will happen in real time keeping TikTok Audiences up-to-date.

OpenAI is partnering with the World Association of News Publishers on an initiative called News AI Catalyst. The program will see OpenAI extend funding and technical assistance to some 128 newsrooms around the globe. The goal is to create newsroom sustainability without compromising quality journalism.

Wipro has announced new retailed-focused capabilities within its Wipro VisionEDGE+ platform bringing interactive, personalized displays to in-store shopping and offering programmatic advertising and assisted selling over a range of digital touchpoints. This is supported by Cisco’s network solutions and AT&T’s secure network infrastructure. It also leverages AWS’s machine learning and data analytics.

Dollar General is partnering with commerce platform Criteo to integrate its self-service DSP Commerce Max into the Dollar General Media Network platform. While Dollar General customers tend to shop in store, they deliver large quantities of web traffic while researching products online to compile shopping lists. Commerce Max will enable advertisers to reach shoppers at this stage of their journey.

Much of the public assumes journalists are using AI for tasks like writing headlines (29%) and editing (43%). However, the survey of around 2,000 people in each of six countries, including the U.S., were uncomfortable with AI being used to produce content about “hard news” topics like politics and international affairs. Almost 50% thought that an article written by AI should be labeled as such.

European AI companies received over 11 billion euros in funding over the last year. 36% of “new unicorns” identified by GP. Bullhound’s tenth annual Titans of Tech report are in the AI space. Overall, tech funding levels have normalized at an average of 15 billion euros per quarter over the last year, around 50% higher than 2019.