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Irish privacy group flags RTB data as major security risk for EU

November 21, 2023
The Irish Council for Civil Liberties (ICCL) has issued a report claiming that real-time bidding (RTB), the automated buying and selling of online ad impressions, is being used to target EU military personnel and political decision-makers. This after the ICCL analyzed tens of thousands of pages of RTB data and determined that it would be possible to match sensitive information collected about EU leaders with their location and other data and leave them vulnerable to blackmail or other harms.
CDPI Privacy Newsletter

Return on Martech Growing But 66% Say Current Stack Holds Them Back: Acquia Survey

November 20, 2023
This Acquia study finds the top digital CX success factor is gathering enough preference data from consumers (35%), and the second-ranked is creating enough personalized content (24%).  Over-all, 98% say their return on martech tools has improved in 2023, but 66% in the U.S. still say their martech holds them back to at least some extent.  CDP ranks seventh of eighteen tools with the biggest positive impact on CX.
CDPI Newsletter

OpenX Launches TV+ to Make CTV Safe for Programmatic

November 20, 2023
The programmatic ad system is widely reviled as a hot mess, but tolerated because it expands audiences and saves a lot of work.  So it’s not surprising that retail media, connected TV (CTV), and digital out of home are trying to replicate programmatic features. Supply side platform OpenX has announced a TV+, an on-going project to improve programmatic buying for CTV.  First step is to remove resellers and non-TV content such as mobile apps from its bidding pool.
CDPI Newsletter

Deep-Pocketed Martech Firms Will Fill Acquisition Gap: LUMA Partners Report

November 17, 2023
Well-funded martech firms like Hightouch are exactly the kind of company that this LUMA Partners report predicts will make more martech acquisitions in the near future.  Lots of other insights here, including the on-going strength of big tech companies, merger of adtech and martech, and distinction between composable strategies and best-of-breed.  An easy read and well worth the time.
CDPI Newsletter