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Equator, a climate tech venture capital firm focused on sub-Saharan Africa, has reached an initial close of its first fund with $40 million in commitments. Its limited partners include BII, the Global Energy Alliance for People and Planet (GEAPP), the Shell Foundation and impact investor DOEN Participaties, according to the company’s statement.

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Shuttlers, a Nigerian shared mobility company that allows individual and corporate passengers to take rides on multiple bus routes via an app, has raised $4 million in a new funding round led by Verod-Kepple Africa Ventures (VKAV), a Pan-African focused venture capital firm.

CDPI Emerging Markets

The U.S International Development Finance Corporation (DFC) has made equity investment to the tune of $25 million in a new fund by Pan-African venture capital firm Novastar Ventures, to back founders building agriculture and climate solutions.

CDPI Emerging Markets

The CDP Institute has released the second in its series of CDP-related online training courses, this one aimed at companies deciding whether to build, buy, or “compose” a CDP from packaged products. We think it’s a uniquely complete and balanced view of the topic, but we’re obviously biased. What we can say for certain is it’s free, thanks to funding from Lytics and mParticle, and you get a nifty Certificate of Completion when you finish.

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Most marketers would probably define “omnichannel” as covering all channels and all customer life stages. But this Amazon Ads report focuses almost exclusively on media channels. Despite that, it offers some interesting insights: channel measurement is the biggest challenge; building trust and loyalty is the most important goal (although higher sales is a very close second), and 35% have a single team that manages all omnichannel campaigns.

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Martech professionals make more on average than the marketers they serve, according to this survey from Third Door Media and Chiefmartec. In what’s probably not a coincidence, the martech professionals are also more likely to be male. A mere 6% report to IT.

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Surprising absolutely no one, Microsoft is exploring ways to include ads in responses from its chat-formatted Bing search engine. The company also said it’s exploring ways to send a bit of revenue to the publishers whose content forms the basis for the chat results. What’s that story about a thief who robs a church and drops a few coins in the donation box on the way out?

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Search ad king Google will surely place ads in its own chat results when it’s ready. In the meantime, they’ve launched an Ads Transparency Center that gives consumers information about the ads they are shown. The center also lets consumers set options that offer some control over how they’re targeted.

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NASCAR has nothing on The CMO Survey, whose current cover credits Duke Fuqua, Deloitte, and the American Marketing Association as co-sponsors. The latest edition shares the usual insights into spending trends, management methods, and hiring. Martech fans may be sad to learn that CMOs rank tech and data last among revenue drivers, while placing talent at the head of the list.

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European Union users will be able to opt-out of “some” Facebook and Instagram targeted advertising. But, despite EU regulators’ ruling that Meta lacks legal basis for behavioral ad targeting, the company isn’t making opting-out automatic, or easy. Users will need to submit a form objecting to having activity monitored, which Meta will evaluate and decide on. Meta is also working to appeal the ruling and the fines – plus is arguing it still can target using personalized ads.

CDPI Privacy Newsletter

The global shopping app has been found to be able to spy on users in “highly unusual,” highly invasive ways. Boasting 750 million+ users/mo. just in China, Pinduoduo surpassed Alibaba for market size in 2021. Now, cybersecurity teams from Asia, Europe and the US flagged the Chinese app after detecting unusual malware that can exploit vulnerabilities phone operating systems and bypass security to monitor activities on other apps, read private messages and change settings. Concerns have been raised with Chinese regulators, and Google suspended the app pending investigation.

CDPI Privacy Newsletter

New Zealand passes the Digital Identity Service Trust Framework law, which will grant a trust seal of approval of technology providers who demonstrate approved standards for security and compliance.

CDPI Privacy Newsletter