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64% of Advertisers Say Apple ATT Hurt Campaign Results

February 2, 2023
You’re probably heard about IAB CEO David Cohen’s blistering attack on privacy advocates.  Here’s why he cares: 64% of advertisers told Wpromote their campaigns were less successful after Apple introduced App Tracking Transparency, which requires user permission to track their behaviors.  Lots more here on alternatives to third party cookies (Google’s Topics API is leading the horse race), data clean rooms, state privacy regulations, and using CDPs for advertising.
CDPI Newsletter

Australian social influencers, beware!

February 2, 2023
Australia’s Competition & Consumer Commission (ACCC) watchdog has launched a sweep to find social media influencers who publish misleading testimonials and other types of misinformation in sectors where social influence is most widespread, including fashion, beauty and cosmetics, food and beverage, travel, health fitness and wellbeing, parenting, gaming and technology. The agency also intends to act against sites that it finds are not acting in the best interest of the consumer.
CDPI Emerging Markets