In Brief: SafeGuard Privacy raises USD $7M to expand operations December 6, 2022 The company platform evaluates business privacy programs and aids clients in reaching compliance. CDPI Privacy Newsletter
VideoAmp Enters Disney Data Clean Room December 5, 2022 Do you hear that buzz? Either your office is being attacked by hornets or it’s everyone talking about data clean rooms. The latest chatter is about VideoAmp, which has integrated its TV audience measurement data with Disney Advertising’s clean room. The deal will improve audience targeting and measurement across linear and connected TV, which has been a sore point. CDPI Newsletter
Demandbase Offers Free Tool to Identify Companies Visiting Your Website December 5, 2022 Wanna do some audience measurement of your own? Demandbase is offering a free tool to identify companies visiting your website. Well, some of them, anyway. It’s based on IP address, which is pretty standard, but Demandbase adds other tricks to improve the accuracy of its results. CDPI Newsletter
NewsGuard Adds More News Source Ratings December 5, 2022 NewsGuard rates news organizations against journalistic standards. They just expanded their reach with report cards for 140 TV shows and networks. NewsGuard shared six sample “nutrition labels”, which show that Tucker Carlson is less reliable than CBS Evening News. Oh. CDPI Newsletter
IT Leaders Want Fewer Vendors, Less Code: Salesforce Study December 2, 2022 Digital transformation is so 2021. This Salesforce study finds security and privacy have replaced transformation as the top priority of IT managers. Simplicity is also in style: more plan to consolidate their tech stack (34%) than to add new vendors (11%). Nearly three-quarters (72%) use no-code/low technology, including 50% of marketing departments. CDPI Newsletter
Ezoic Flickify Transforms Text to Video December 2, 2022 A recent Marketing AI Institute report lists 41 AI-based writing tools, so I think we can officially say the novelty is gone. But an AI that transforms text into video may still be worth a raised eyebrow. Meet digital publishing tech vendor Ezoic, whose just-launched Flickify does exactly that. CDPI Newsletter
IBM Shuts Down Blockchain-Based Logistics Platform December 2, 2022 Not every exciting technology succeeds from the start. IBM is shutting down its TradeLens blockchain logistics platform, which was going to revolutionize shipping paperwork. And a Crunchbase review finds that most AI-driven truck companies have run out of gas. CDPI Newsletter
Social Shopping to Exceed 5% of U.S. Ecommerce Sales: eMarketer December 1, 2022 Is the jury still out on social commerce? Our friends at eMarketer don’t think so: they expect it to grow 34% this year to exceed $53 billion and 5% of total U.S. ecommerce market. Related: Amazon-owned Twitch is jumping into the game and Motom is consolidating social shopping feeds from multiple platforms. CDPI Newsletter
Place Exchange Offers Location Targeting for On-Vehicle Ads December 1, 2022 “Mobility media” is industry lingo for ads on cars, trucks, and other things that go. I prefer Mobile Out of Home, since that could be MOO, but no one asked. Place Exchange, which sells programmatic ads on such things, is expanding its offerings with units that can target ads at specific locations as the vehicles pass by. CDPI Newsletter
Frame AI Raises $7.6 Million to Analyze Support Calls December 1, 2022 Frame AI listens to customer support conversations, classifies their contents, and relates them to subsequent revenues and costs. Sounds complicated. They just raised $7.6 million, bringing their total funding to $18 million or so. CDPI Newsletter
AWS announces mega investment in Hyderabad and sees massive headroom for cloud growth in India December 1, 2022 Within days of announcing mega investments for building in Hyderabad its second data centre cluster in India, Amazon Web Services (AWS) is excited about the India market, where cloud adoption offers massive headroom for growth. CDPI Emerging Markets
ZeroBounce launches India website December 1, 2022 Email validation and deliverability company ZeroBounce announces the launch of its India website. The site (zerobounce.in) processes customer data strictly within India, easing concerns about the country’s upcoming privacy laws. The new site is a result of user feedback and allows ZeroBounce’s customers the option to store and process all their data solely within India. ZeroBounce hosts all its related services in India, including the front and back-end website. CDPI Emerging Markets