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One-Third of Marketers Likely to Replace Their Marketing Automation System This Year: Ascend2 Study

April 14, 2022
Nearly one-third (31%) of marketers plan to replace their current marketing automation system in the coming year, according to this Ascend2 study.  Another 43% are unsure about their plans.  Unfortunately, buyers prioritize price (58%) and ease of use (54%) over integration (22%), feature breadth (21%) and feature depth (19%), so their next system isn’t guaranteed to meet their needs, either.  Perhaps related: just 22% rate their marketing automation program as very successful.
CDPI Newsletter

Philippines’ Voyager Innovations bags new funding to hit unicorn status

April 14, 2022
Voyager Innovations, the Philippines’s technology company behind end-to-end money platform PayMaya and neobank Maya Bank, has recently raised US$210 million in funding, bringing its total valuation to unicorn plus status, at nearly US$1.4 billion. Through the funding, the company will use the new funds to launch Maya Bank services, such as savings and credit, which will be offered seamlessly across PayMaya’s platforms for consumers and enterprises, including micro, small, and medium-sized enterprises or MSMEs.
CDPI Emerging Markets

Jüsto Raises US$152M and Aims to Enter Chile and Colombia

April 14, 2022
Jüsto, the Mexico City-based online grocer, continues to run on all cylinders with a goal of saturating the Latin American market.The company claims to be the first supermarket in Mexico with no physical store that enables customers to buy groceries directly from its website, or an app, and Jüsto will deliver the order to the customer’s location of choice. As for its arrival in Colombia and Chile, Jüsto is analyzing its strategy to enter at the right time.
CDPI Emerging Markets

VCs, unicorn founders back Truora, a startup that helps LatAm businesses onboard users via WhatsApp

April 14, 2022
Truora describes itself as a SaaS startup that builds authentication and communication tools for Latin American startups, marketplaces, fintechs and banks. It specializes in user authentication and onboarding, mainly through WhatsApp. Truora has over 400 clients in nine countries across Latin America. Those customers include Rappi, Clara, Bancolombia, Adelantos, Mercado Libre, Didi, Homie and Global 66.
CDPI Emerging Markets