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Asia Pacific ad spend is expected to grow by 8.0% to US$229 billion this year, with Australia and India forecasting especially high growth rates. Dentsu’s latest ad spend report said 2021 growth in those to countries is expected to surpass pre-pandemic levels in China.

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Carsome Group has acquired 19.9% of iCar Asia from Catcha Group. Carsome and Catcha Group have also made a joint proposal to iCar Asia’s independent directors to acquire the balance of 80.1% of iCar from its shareholders. The total transaction is estimated to be worth more than US$200 million and according to Carsome, makes it Malaysia’s first tech unicorn. It also reportedly cements Carsome’s position as Southeast Asia’s most valuable digital automotive marketplace.

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French fashion house Louis Vuitton is furthering its reach in Latin America with a new ecommerce site and boutique. Online shoppers can pick up their orders at the Louis Vuitton flagship store in Mexico City.

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The way we work, shop, sell, and live has changed enormously. 2020 will be remembered as a period unlike any other which witnessed unprecedented demand for online products and services. This is particularly true for markets like Latin America where this demand was already growing rapidly, pre-COVID 19, and the region’s ecommerce market was on course to reach $187 billion by the end of 2021.

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The Rural Electrification Authority of Zambia and the Renewable Energy & Energy Efficiency Partnership have signed a Memorandum of Understanding to monitor and support the country’s electrification efforts through data collection and analysis.

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YouTube has announced the release of the beta version of YouTube Shorts in Nigeria. YouTube Shorts is the company’s new short-form video experience that lets users create short, fun videos with their mobile phones. With TikTok and Instagram Reels already enjoying market equity, YouTube Shorts has pretty cool creation tools that could attract users to the platform.

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Nigeria’s most populous City, Lagos has introduced a technological-driven device called: the Traffic Management Solution Device (TMS), aimed at ensuring that the residents comply with traffic law. The TMS is a handheld device, would allow for real-time capture of picture and video evidence of road traffic and vehicle compliance violations as they occur.

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Lots of CDP news today, Dear Reader. Let’s start with a $100 million Series D announcement from Amperity. The deal brings their total funding to $187 million and values the company at over $1 billion.

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Next up: Treasure Data has completed its previously-announced separation from Softbank-owned Arm, which purchased it in 2018. Treasure Data will now be in the Softbank Vision Fund 2 portfolio, gaining more independence and easier access to capital. Treasure Data founding leaders Kazuki Ota, Hironobu Yoshikawa and Dan Weirich are also rejoining the company.

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Acquia, whose CDP is based on its 2019 Agilone acquisition, has announced several product enhancements. These include a unified user interface among its Marketing Cloud components, which include the CDP; streamline campaign management; and a unified machine learning dashboard. Acquia also announced improvements to its Drupal cloud and expanded managed services within China.

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Has the pandemic led companies to prioritize customer experience technology over traditional concerns for security and cost reduction? This Harvard Business Review Analytic Services study for Apptio found that corporate managers ranked customer experience at the top of their list of strategic goals for tech spending. But don’t get too excited: an IDG survey of mostly IT managers found they (still) put cybersecurity, analytics, and business process management ahead of customer experience spending.

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Greater focus on customer experience creates greater need for unified customer data, which leads IT managers to consider building their own customer data systems. This attracts data pipeline vendors like Airbyte, which just released an open-source data integration platform including a “connector development kit”. The company raised a $5 million seed round in March and $26 million Series A in May and says it’s on a “mission to commoditize all data integration”.

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