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Brands That Worry About Connecting Do Better: Braze

February 26, 2025
The 2025 Customer Engagement Review from Braze says that, while 85% of senior marketers are concerned their messages aren’t hitting home, 60% of brands that exceeded their revenue goals were very concerned with making emotional connections to customers. Key to this personalization, but 99% of the over 2,000 executives surveyed say personalization plans are impacted by privacy worries. Almost a third aren’t testing their engagement efforts because of resource constraints.
CDPI Newsletter

New data transfer rule set for April 8

February 25, 2025
A new rule for companies that transfer personal U.S. data to “countries of concern” such as Russia and China will go into effect on April 8.  Issued by the National Security Division of the U.S. Department of Justice and finalized on January 8, the rule prohibits the transfer of some data and sets conditions to govern transfers of other information.  It includes commercial transactions that are not governed by other transfer restrictions. While the new regime in Washington has frozen many regulations developed by its predecessor, there is no indication... Read More >
CDPI Privacy Newsletter

Lawsuits filed fast and furiously against DOGE and Trump administration

February 25, 2025
US Consumer groups, federal employees, unions and attorneys general have been filing lawsuits to protect private data being accessed in mass quantities by Elon Musk’s DOGE group. Most cite the Privacy Act of 1974, which prohibits release of federal records without consent, and some do in conjunction with other laws, including, the Computer Fraud and Abuse Act, the Federal Information Security Management Act, and the Education Department privacy statute. Requests range from stopping access to requiring deletion of data already obtained.
CDPI Privacy Newsletter

Children’s Privacy: Despite Australia’s online safety legislation, children under age 13 can easily access social media

February 25, 2025
Australia passed the Online Safety Amendment (Social Media Minimum Age) Act, in 2024 which placed responsibility for controlling children’s access to social media on providers. However, a recent study of more than 1,500 children there conducted by eSafety, indicates they can easily bypass the controls with 80% of those surveyed who were aged 8 to 12 used one or more of the eight social media services in 2024 – despite policies prohibiting users under 13.
CDPI Privacy Newsletter