CDP Institute

CDP mParticle has added an integration with Google Customer Match, making it easier to send mParticle audiences for Google to match against. mParticle already had similar integrations with Facebook, Twitter, Pinterest, and Snapchat. I’m not sure this qualifies as newsworthy but you do seem to like items that feature CDP vendors, Dear Reader.

Remember when targeting TV ads at individuals seemed like an impossible dream? Today, options abound. Streaming TV hardware vendor Roku is the latest to monetize its customers, offering an audience marketplace based on its direct customer relationships.

Another perennial challenge that suddenly seems to have many solutions is measuring the impact of advertising on retail sales. Nielsen Catalina Solutions, which combines Nielsen TV viewing data with Catalina’s retail purchase information, has just launched new variation of its service. This one is focused on measuring the combined impact of ads viewed on different types of TV and video devices.

One of the biggest challenges companies face in protecting customer data is just finding where sensitive data sits in their systems. BigID does that, assess risks, and helps to manage resolutions. They just raised a $30 million Series B, bringing total to $46.1 million

Sometimes the problem isn’t protecting identity but figuring it out. Senzing does real-time, self-tuning identity resolution using G2 technology its team members built at IBM and have since licensed. They’ve just added a fraud detection application to their Customer 360, GDPR and general applications.

Other times the problem is making sure people are really who they claim to be. Ping Identity does that for corporate employees and partners as well as customers. They’ve just bought Elastic Beam, which helps block cyberattacks through API connections.

Fresh on the heels of its Time Warner acquisition, AT&T has announced plans to buy digital ad marketplace AppNexus. It will provide core technology for the TV advertising and analytics unit AT&T set up last August. AT&T has more than 170 million direct consumer relationships across its wireless, video, and broadband businesses. These could position it as an alternative to Facebook, Google, and others who control their own mass audiences.

One reason that AT&T’s direct relationships are important is fear that privacy rules like GDPR will hobble the advertising based on third party relationships. Not yet, according to Digiday: programmatic ad buys are starting to recover after an initial drop when GDPR went into effect last month.

In a surprising privacy victory – and let’s face it, any privacy victory is surprising – the U.S. Supreme Court ruled that law enforcement agencies need a warrant to obtain cell phone location history data from wireless carriers. But don’t get too excited: the ruling doesn’t address other surveillance issues such as real-time location tracking or video cameras in public places, or commercial use of location data.

Mobile marketing vendor Urban Airship has raised a $25 million Series F, bringing its total financing to $100.9 million. Urban Airship orchestrates and personalizes messages across mobile apps, email, Web push, and SMS and connects with other channels via an open API.

Digital audience vendor Viant can now retarget smart TV ads to viewers’ mobile devices in real time. In other words, you might get an ad on your smartphone, laptop, or computer based on an ad you just saw on TV. It’s a technical triumph requiring integration of Viant’s cross-device identity data with equipment manufacturers, automatic content recognition services, TV ad providers, and ad exchanges. Whether consumers will be impressed or creeped out is another question.

For delivering ads you might not want, Adobe has a technical triumph of its own: it has teamed up with online audio distributor TuneIn to serve ads on smart speakers such as Amazon Echo and Google Home. Chosen format is 90 second ads delivered twice an hour. The company says that targeting “at launch” is based on the type of content, perhaps implying that individual-level targeting will follow.