Namogoo describes its latest release as the “first-ever” “Customer Journey Operating System”. That’s a tough claim to judge, but we do know the system automatically collects public data about site visitors, adds the company’s own data, and uses the result to analyze customer journeys and find opportunities for intent-driven promotions. I won’t make fun of Namogoo’s name, since two readers politely informed me today that what I called the “obscure” word “Gupshup” is understood to mean “chit-chat” by over a half-billion speakers of Hindi and Urdu.

Salesforce has announced a bundle of CDP enhancements, including abilities to capture and react to near-real-time events, to retain data from anonymous profiles when customers identify themselves, and to use AI-based fuzzy matching for identity resolution.   They’ve also renamed several products, including their Salesforce CDP (now “Customer Data Platform”) and Datorama (now simply “Intelligence”).  They announced a lot of non-CDP news but who reads that?

RudderStack, which styles itself “the AI Data Cloud Native CDP”, has unveiled a suite of Data Apps running on its Customer 360 solution, which in turn runs within Snowflake AI Data Cloud. The apps support the fast delivery of data projects — for example, attribution data and propensity scores — from data teams to business stakeholders. They are now available to Enterprise Tier RudderStack customers on Snowflake.