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Piano Raises $88 Million for Subscription Businesses

Piano is another company that doesn’t call itself a CDP but still builds unified customer profiles.  Their focus is supporting subscription businesses with features ranging from subscription sales to personalized experience creation to recommendations to audience segmentation.  They just raised a $20 million Series C plus $68 million in debt, on top of a previous $28 million.

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Klaviyo Raises $320 Million for Ecommerce Marketing

May 19, 2021

Klaviyo rather slyly describes itself as a “customer data and marketing automation platform”, which may or not mean they claim to be a CDP.  They do build unified profiles with data from ecommerce systems and web sites but it’s not clear they support all the inputs required by a CDP or make the resulting profiles easily available.  What is clear is they’ve just raised a $320 million Series D at a $9.15 billion-with-a-b valuation, and have doubled their customer count to over 70,000 in the past year.

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Explorium Raises $75 Million and Finds 51% of Companies Buy Anonymized Individual Data

May 19, 2021

Explorium clearly isn’t a CDP but it also gathers data in its own way. Specifically, it analyzes predictive models and searches its library for external data sources that could help the models work better. They just raised a $75 million Series C. They also released an interesting survey on external data acquisition: 62% use external demographics data and 51% collect anonymized individual data.

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Adwerx Raises $14.5 Million for Personalized B2B Ads

November 29, 2021

Adverx has just raised $14.5 million for “Customer Relationship Advertising,” which certainly sounds intriguing.  What they do is to generats personalized ads for individuals targeted by business-to-business sales teams, and then maks those ads “passively ‘follow’ each salesperson’s current clients and prospects (pulled from the CRM) as they browse the web and social media”.  Annoying and creepy and it probably works.

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