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Pinterest Partners With Nielsen, Neustar, and Acxiom for Better Measurements

Pinterest has many new friends. Nielsen announced it will provide audience verification metrics for Pinterest mobile campaigns. Neustar MarketShare will measure the impact of Pinterest campaigns on online conversion, brand lift, in-store sales, and mobile app installs. And Acxiom announced it will match online and offline retail transactions with Pinterest ad campaign recipients in a privacy safe way.

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Blueshift Embeds AI Within Cross-Channel Journeys

June 13, 2017

Blueshift creates personalized messages for email, Web sites, and mobile apps. It partners with several Customer Data Platform vendors to help assemble the unified profiles that drive those messages. The company just launched an “AI-Powered Cross-Channel Visual Journey Builder” that runs manually-designed campaigns but uses AI to decide when to add customers to each campaign and to personalize the choice of products and contents offered within campaign messages.

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Retail Rocket Raises $24 Million and Buys Sailplay to Enter U.S. Market

July 6, 2022

Netherlands-based retention management platform Retail Rocket just raised a $24 Million Series A, and immediately spent some of it to buy Sailplay, a New York-based marketing automation vendor that will grow its U.S. presence.  Retail Rocket builds unified customer profiles in a module it charmingly calls Data Warehouse, and has other modules for AI-driven personalization, segmentation, and campaign management.  The company has more than 1,000 global clients across Europe and South America.

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