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Quotient Offers Multi-Touch Media Impact Measurement for Retailers

Digital promotions company Quotient, whose best-known business is Coupons.com, has launched a multi-touch attribution product.  The system matches consumer purchases against impressions from on-site and off-site display ads, digital out of home ads, and sponsored search ads delivered by Quotient.

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More Consumers Trust Business to Use Their Data: Cheetah Digital Report

March 17, 2022

More consumers are adopting privacy-protection measures like incognito browsing, even though they also report higher trust in brands that use their data for personalized marketing and services, according to this Cheetah Digital research.  The 91-page report shows details by country, industry and age group for questions about loyalty, privacy, and personalization.  Hours of fun.

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CDP Industry is Growing Again: CDP Institute

July 10, 2025

With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).

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