Digital promotions company Quotient, whose best-known business is Coupons.com, has launched a multi-touch attribution product. The system matches consumer purchases against impressions from on-site and off-site display ads, digital out of home ads, and sponsored search ads delivered by Quotient.
Salesforce has launched a collection of services for the healthcare industry, including a “Patient Data Platform” based on the Salesforce CDP. Other components include patient health scoring, a commerce portal, and case coordination using Slack. Healthcare is an industry that came late to CDP adoption but is now a growth area.
More consumers are adopting privacy-protection measures like incognito browsing, even though they also report higher trust in brands that use their data for personalized marketing and services, according to this Cheetah Digital research. The 91-page report shows details by country, industry and age group for questions about loyalty, privacy, and personalization. Hours of fun.
With CDP vendors increasing their workforces by 3.4% in six months, compared with an average of 0.2% each six months over the prior two years, the sector seems to be growing again, according to our own semi-annual industry update. There is much talk of composable CDPs but they still employ no more than 5% of the sector workforce. What is a clear trend is the acquisition of independent CDPs by vendors interested in adding a CDP to a larger system (usually an activation system).