Digital promotions company Quotient, whose best-known business is Coupons.com, has launched a multi-touch attribution product. The system matches consumer purchases against impressions from on-site and off-site display ads, digital out of home ads, and sponsored search ads delivered by Quotient.
Salesforce has launched a collection of services for the healthcare industry, including a “Patient Data Platform” based on the Salesforce CDP. Other components include patient health scoring, a commerce portal, and case coordination using Slack. Healthcare is an industry that came late to CDP adoption but is now a growth area.
More consumers are adopting privacy-protection measures like incognito browsing, even though they also report higher trust in brands that use their data for personalized marketing and services, according to this Cheetah Digital research. The 91-page report shows details by country, industry and age group for questions about loyalty, privacy, and personalization. Hours of fun.
Google will give consumers more control over the ads they see, replacing current Ad Settings and About this Ad options with My Ad Center later this year . The unified offering will let users specify the brands and topics they want to see, change personal information used to target ads, and make it easier to see who paid for an ad they are viewing. It’s doubtful many consumers will bother with the settings but the features give more control to those who care.