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Reltio to Support Salesforce, Adobe, Microsoft and SAP Despite Reservations

Let’s skip today’s product news, which is all pretty minor. Instead, here’s Reltio, a Master Data Management vendor that also qualifies as a CDP, announcing they’ll support Salesforce Customer 360 and the Open Data Initiative from Adobe, Microsoft and Salesforce. As if they had a choice. I liked how clear they made their real opinion of those approaches: “Common IDs and tight coupling of apps can solve some immediate problems, but in the long run still create new islands of data that ultimately spell trouble for customer 360 initiatives.”

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CDP(?) Zaius Adds Shopify Integration

October 9, 2018

What’s in a name? Zaius meets the CDP definition of building and sharing a unified, persistent customer database. But they add marketing automation features that place them beyond the CDP realm. They’ve just announced an integration with ecommerce platform Shopify, which suggests they’re serving clients much smaller than most CDP vendors. Speaking of names: they have an endorsement on their Web site from someone named McGregor Button.

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Connecthings Launches Location-Based Marketing Platform

October 4, 2018

Location platform Connecthings has launched Herow, which lets app developers create campaigns based on information about physical sites, precise tracking of mobile device user movements, and local conditions such as weather and traffic. The company also released a survey of mobile users that found their current apps get their location wrong 40% of the time, that 60% want mobile experiences customized to personal desires and location, and 72% don’t want their data shared with third parties.

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Just 17% of Martech System Replacements Are Home-Built: MarTech Report

July 7, 2022

The build-vs-buy debate never ends, and sometimes build really makes sense.  But buy is clearly the way to bet: just 17% of martech replacement projects chose a homegrown solution this year, according to this MarTech survey.  That’s down from 31% the year before.  CDPs were among the least common replacements, maybe because they’re awesome and maybe because most CDP implementations are fairly new.  Download for more fun facts.

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