Maybe you think you’re safe from identity fraud because you don’t make dumb mistakes about exposing your data. Think again. A study by Princeton and Stanford researchers found anonymous browsing history – which is widely available – was enough to correctly uncover a user’s true identity up to 70% of the time. Time to find an identity? Less the one minute.
Yesterday's newsletter was so drearily fact-filled, and on the eat-you-broccoli topic of data protection, no less.
Finally, a bit of research. CRM software provider SuperOffice sent a two question email to 500 companies and monitored their reaction. It reports that 41% of companies never responded and the rest took an average of more than 15 hours to reply. Only 11% answered questions on the first try. A whopping 99% didn’t follow up to see if customers were satisfied with their answer. Not shocking but still sad.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.