Retailers Pressing Ahead With In-Store Personalization

Whether consumers want it or not, retailers are adding tech to in-store experiences. This study from RetailWire found that one-third of stores already communicate with in-store shoppers via social media and another 25% are working on it. Personalized greetings and feeding customer data to associates were also popular applications. The biggest obstacles are cost and customers’ privacy concerns.

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Revcontent Asks Fake News Readers to Report Fake News

June 5, 2017

Revcontent drives traffic to client Web sites by putting links to relevant articles on other sites. It’s been criticized for driving traffic and revenue to fake news sites. The company has just launched a “Truth in Media Initiative” that lets consumers report articles they believe to be fake. It’s not clear how this helps, since the people reading those articles probably think they’re true. On the other side, motivated partisans and partisan-bots could easily attack accurate news sites as fake.

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Getty Offers Gen AI Tool Built Only with Licensed Images

September 28, 2023

Unauthorized training data isn’t an existential threat to generative AI but it’s certainly a headache for users and developers alike.  Most developers are trying to exclude materials that creators have explicitly labeled as unauthorized and citing “fair use” as justification for copying everything else.  Getty Images has taken an opposite approach, building its gen AI tool only on materials that are explicitly licensed.  It’s possible that tracing the provenance of training data will become a standard, similar to how organic food producers trace the origins of their ingredients.

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