Whether consumers want it or not, retailers are adding tech to in-store experiences. This study from RetailWire found that one-third of stores already communicate with in-store shoppers via social media and another 25% are working on it. Personalized greetings and feeding customer data to associates were also popular applications. The biggest obstacles are cost and customers’ privacy concerns.
Revcontent drives traffic to client Web sites by putting links to relevant articles on other sites. It’s been criticized for driving traffic and revenue to fake news sites. The company has just launched a “Truth in Media Initiative” that lets consumers report articles they believe to be fake. It’s not clear how this helps, since the people reading those articles probably think they’re true. On the other side, motivated partisans and partisan-bots could easily attack accurate news sites as fake.
Enough hilarity. Let’s get back to nagging you about compliance with the General Data Protection Regulation (GDPR). Here’s a post on our very own CDP Institute blog explaining how Customer Data Platforms can help with GDPR compliance.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.