RevJet Raises $21 Million Series A for Automated Ad Optimization

RevJet, which automatically assembles, tests, and optimizes ad creative variations, announced a $21 million Series A, bringing total funding to $30 million. RevJet streamlines creation, approvals, and trafficking across display, programmatic, social, mobile, native, and video, removing bottlenecks that otherwise prevent end-to-end automation. Its modules are offered as apps on the Salesforce AppExchange.

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Corporate IT Helps to Manage Half of CDP Systems: The Relevancy Group

August 20, 2018

Corporate IT departments manage 49% of Customer Data Platforms, according to a survey by The Relevancy Group.  Responsibility is often shared: 69% of respondents said marketing IT is involved, 54% said marketing operations is involved and 31% said online marketing operations is involved.  Much other interesting data in the survey, which is part of Relevancy’s CDP Buyer’s Guide. List price is $2,495 but you can get a free copy from RedPoint Global or Tealium. The report profiles a half-dozen CDP vendors; many others balked at paying Relevancy’s fee for inclusion.

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Voice Commerce Threatens Brand Loyalty: Digitas Report

August 16, 2018

Jamie also shares this Digitas report that smart speakers threaten brand loyalty because people tend to buy the first item offered – as often as 85% of the time, in fact. True to stereotype, Millennials are twice as likely as older folks to buy the first item offered even if it’s not the brand they requested. One ray of hope: more smart speakers are coming with screens attached and 78% of buyers said they’d use them to find more purchase options.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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