RevJet, which automatically assembles, tests, and optimizes ad creative variations, announced a $21 million Series A, bringing total funding to $30 million. RevJet streamlines creation, approvals, and trafficking across display, programmatic, social, mobile, native, and video, removing bottlenecks that otherwise prevent end-to-end automation. Its modules are offered as apps on the Salesforce AppExchange.
Corporate IT departments manage 49% of Customer Data Platforms, according to a survey by The Relevancy Group. Responsibility is often shared: 69% of respondents said marketing IT is involved, 54% said marketing operations is involved and 31% said online marketing operations is involved. Much other interesting data in the survey, which is part of Relevancy’s CDP Buyer’s Guide. List price is $2,495 but you can get a free copy from RedPoint Global or Tealium. The report profiles a half-dozen CDP vendors; many others balked at paying Relevancy’s fee for inclusion.
Jamie also shares this Digitas report that smart speakers threaten brand loyalty because people tend to buy the first item offered – as often as 85% of the time, in fact. True to stereotype, Millennials are twice as likely as older folks to buy the first item offered even if it’s not the brand they requested. One ray of hope: more smart speakers are coming with screens attached and 78% of buyers said they’d use them to find more purchase options.
CDP and marketing cloud vendor Zeta Global announced an agreement to purchase LiveIntent, which helps companies do email-based advertising. The deal will let Zeta expand its identity graph, enter the publisher monetization business, and accelerate its mobile and retail media products. Zeta will pay $77.5 million in cash and $172.5 million in common stock, with potential for additional payments based on performance.