Rubikloud Raises $37 Million For AI-Driven Retail Marketing

The biggest trend we found in our just-released CDP Industry Update was CDPs that include analytics and customer engagement. Right on cue, Rubikloud Technologies has raised $37 million for a system that assembles retailers’ customer data and then applies machine learning to plan promotions and target customer messages. It also provides AI-based applications outside of marketing. We can’t call them a CDP since they don’t seem to open their data to other systems. But the Toronto-based firm is chasing the same puck.