News

SugarCRM Adds Data Integration Platform

SugarCRM, which long ago expanded to include marketing and customer service solutions, has added a data integration platform to connect with external business applications. It’s one more example of making external data available to customer management systems. You know, like you do with a CDP.

More News

Previous Article

Under 20% of Consumers See Value in Sharing Data

April 7, 2020

We could finish with last week’s 5.2 million name data breach at Marriott but that is barely news these days. So let’s instead share this 23-country study on consumer trust in digital media from GroupM. Just half of global consumers feel technology improves their lives and people in richer countries are even more skeptical. Only 18% think sharing data leads to improved products and services and just 20% are willing to share their data for free.  Another 42% would share if rewarded and 38% don’t want to share at all.

CDPI Newsletter
Featured Article

Two-Thirds of C-Suite Can’t Recognize Bad Data: Fivetran Report

December 6, 2021

Like the determined optimist who tells his boss the factory is on fire by reporting they’ll soon be able to update their equipment, let’s find some silver linings in a batch of gloomy surveys today, Dear Reader.  We’ll start with this Fivetran report, which finds that 85% of data leaders say their company has lost money by basing decisions on bad data, and 66% believe their C-suite can’t tell when that happens.  The bright side is there’s lots of room for improvement.

CDPI Newsletter