Survey: 73% of Marketers Have All The Tech They Need
Maybe marketers don’t need more software. In this Sailthru survey, 73% said they have in place the foundation and structure needed to excel at multi-channel/cross channel campaign management. Consistently, just 4% cited technology as their top challenge in 2017. Top challenges were resources (21%) and growth (16%). A whopping 66% said they’re already using artificial intelligence, mentioning search, recommendation engines, and programmatic advertising. They’re not totally jaded, though: personalization ranked first as the innovation creating most excitement for 2017.