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Taptica Buys RhythmOne

Next, adtech vendor Taptica has purchased adtech vendor RhythmOne. Both firms have a strong presence in connected TV advertising. Adtech is another crowded field undergoing consolidation.

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Customer Service Beats Product or Marketing as Brand Differentiator: Bynder Research

February 4, 2019

Does customer service need more attention? Digital asset management vendor Bynder found that excellent service was rated as the most effective brand differentiator by 29% of decision makers, far ahead of marketing campaigns (15%) or product (13%). The same survey found that 23% of marketers are struggling to find the right personalization technology, which has nothing to do with customer service but might still come in handy. You’re welcome.

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Salesforce Launches Industry-Specific AI Capabilities

September 10, 2024

Salesforce’s Dreamforce mega-conference is next week and the company’s publicity elves are already working overtime.  In the first of what are sure to be daily announcements this week, the company announced 100+ industry-specific prompts, data models, and AI capabilities across its fifteen industry clouds.  It also launched an AI Use Case Library to house its industry-specific AI offerings.

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