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Taptica Buys RhythmOne

Next, adtech vendor Taptica has purchased adtech vendor RhythmOne. Both firms have a strong presence in connected TV advertising. Adtech is another crowded field undergoing consolidation.

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Customer Service Beats Product or Marketing as Brand Differentiator: Bynder Research

February 4, 2019

Does customer service need more attention? Digital asset management vendor Bynder found that excellent service was rated as the most effective brand differentiator by 29% of decision makers, far ahead of marketing campaigns (15%) or product (13%). The same survey found that 23% of marketers are struggling to find the right personalization technology, which has nothing to do with customer service but might still come in handy. You’re welcome.

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Bombora Offers B2B Ad Targeting and Personalization Based on Content Consumption

June 2, 2023

Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed.   It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization.  This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.

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