Taptica Buys RhythmOne
Next, adtech vendor Taptica has purchased adtech vendor RhythmOne. Both firms have a strong presence in connected TV advertising. Adtech is another crowded field undergoing consolidation.
Next, adtech vendor Taptica has purchased adtech vendor RhythmOne. Both firms have a strong presence in connected TV advertising. Adtech is another crowded field undergoing consolidation.
Customer success system vendor Gainsight has added a platform to support product managers. Features include product analytics, customer feedback reporting, personalized experiences, and key performance indicators. Gainsight calls its system a Product Experience Platform, which would yield the cheerful acronym of PEP.
Does customer service need more attention? Digital asset management vendor Bynder found that excellent service was rated as the most effective brand differentiator by 29% of decision makers, far ahead of marketing campaigns (15%) or product (13%). The same survey found that 23% of marketers are struggling to find the right personalization technology, which has nothing to do with customer service but might still come in handy. You’re welcome.
Meta’s WhatsApp detected a hack targeting 90 users in two dozen countries. Meta said that Israeli spyware company Paragon Solutions is responsible and has sent a cease-and-desist letter. The targets apparently included journalists and “members of civil society.”