The Trade Desk Uses Crisp Retail Inventory Data to Optimize Ad Buys

Crisp provides access to retail sales and inventory data from partners such as Walmart, Target, and Shopify. They just did a deal with The Trade Desk to enable advertisers to use the data to optimize media campaigns. Crisp announced a similar deal last May with Omnicom Media Group.

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IT Teams Struggle with Multichannel Experience Integration: TWDI Research

October 17, 2022

Corporate IT managers don’t prioritize marketing goals.  The latest reminder comes from TDWI, which found that IT and data managers rank marketing as the eighth-most important business driver for their data management projects.  Streaming and real-time data access are the most challenging projects for developers, while integrating multichannel experiences are the least successful digital transformation projects.  Tell me again why you’d want your IT group to build a CDP equivalent?

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Meta Releases Lying, Offensive AI and Pretends to Be Surprised

November 23, 2022

Like trouble, bad behavior by Meta shows up whether you look for it or not.  The latest is an open-source language model that was supposed to provide reliable search results because it was trained on academic papers.  Alas, it was quickly withdrawn after reviewers found that it returned results that were grammatical and plausible but also incorrect, not to mention filled with “antisemitism, homophobia, and misogyny.”  How can this be a surprise?

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