Crisp provides access to retail sales and inventory data from partners such as Walmart, Target, and Shopify. They just did a deal with The Trade Desk to enable advertisers to use the data to optimize media campaigns. Crisp announced a similar deal last May with Omnicom Media Group.
Corporate IT managers don’t prioritize marketing goals. The latest reminder comes from TDWI, which found that IT and data managers rank marketing as the eighth-most important business driver for their data management projects. Streaming and real-time data access are the most challenging projects for developers, while integrating multichannel experiences are the least successful digital transformation projects. Tell me again why you’d want your IT group to build a CDP equivalent?
Online research vendor QuestionPro has purchased customer journey mapping platform SuiteCX. The deal continues QuestionPro’s expansion beyond surveys into full-on experience analysis. QuestionPro bought qualitative research platform Digsite in August.
Disney has agreed to license more than 200 characters, costumes, and environments (but not voices or talent likenesses) to OpenAI for Sora, its gen AI video platform. This is highly unusual for Disney, which generally sues AI models for copyright infringement; in fact, it sued Google for that a day before announcing the OpenAI deal. Disney will also invest $1 billion in OpenAI, nicely illustrating how very eager they are to join the AI party.