Crisp provides access to retail sales and inventory data from partners such as Walmart, Target, and Shopify. They just did a deal with The Trade Desk to enable advertisers to use the data to optimize media campaigns. Crisp announced a similar deal last May with Omnicom Media Group.
Corporate IT managers don’t prioritize marketing goals. The latest reminder comes from TDWI, which found that IT and data managers rank marketing as the eighth-most important business driver for their data management projects. Streaming and real-time data access are the most challenging projects for developers, while integrating multichannel experiences are the least successful digital transformation projects. Tell me again why you’d want your IT group to build a CDP equivalent?
Online research vendor QuestionPro has purchased customer journey mapping platform SuiteCX. The deal continues QuestionPro’s expansion beyond surveys into full-on experience analysis. QuestionPro bought qualitative research platform Digsite in August.
Martech keeps taking larger bites out of marketing budgets: 17.3% last year, 19.9% this year, 23.5% next year, and 30.9% five years from now, according to the latest CMO Survey. This despite barely more than half (56.4%) of current tools being used and nearly half (48.8%) of the survey respondents reporting worse-than-expected results. Oddly enough, marketers rate selecting marketing technologies as the thing they do best.