DataRobot also offers automated machine learning, although they don’t frame it as an integration problem. They did just partner with analytics interface vendor ThoughtSpot, which will make it easier for users to access DataRobot results. ThoughtSpot also made a separate announcement about a voice interface for answering complex questions.
Here’s a rare treat, Dear Reader: three items about Customer Data Platforms. We’ll start with news that B2B CDP Leadspace has launched a native Salesforce integration making Leadspace’s contact data, intent signals, and predictive modeling scores available directly within the Salesforce CRM interface.
Where’s all the money coming from for these new tools? Gartner estimates that technology expanded its share of total marketing budgets to 29% in 2018, up from 22% in 2017. But don’t take this too seriously: the figure was 27% in the 2016 study. With a relatively small sample of “over 600” marketing leaders, the statistical significance of these shifts is doubtful. But the larger truth is clear: marketers spend a lot of money on tech.
Bombora has launched Visitor Insights, a consent-based website tag that tracks the topics a device has consumed. It infers intent, job function, management level, and other information that B2B publishers can use for ad targeting and personalization. This Bombora report shows intent trends by industry: for example, media and advertising users show 70% more interest in Customer Data Platforms than they did last year.